Ad server

The ad server is an efficient way of serving banner ads to a web site. The system features:

Ads can be targetted at a single page or a range of pages.¹
Ads are prioritised for positioning
If several ads with the same priority qualify for a position they rotate at random
The system produces reports of click throughs and impressions per ad.
Ads are organised by advertiser and each advertiser gets a login to view statistics
Ads can be limited by number of impressions, so they stop appearing once the limit has been reached.

The ad server is very efficient with negligible time lag to deliver a graphic.

1. Each page is given a page code and the ad can be targetted depending on a pattern of characters within the code. For example if all the pages in a certain part of the site have a code that starts ab... then you can target all of these, or all the ones that start with a and so on.