Content Management

Our standard content management system (CMS) allows the site editor to change the content and even structure of the web site simply by filling out some on-line forms.  The site is changed much more easily and cheaply and therefore kept up to date and fresh.   We also provide software to support e-commerce and newsletters. 

Benefits of a content management system

To itemise the benefits

• Changes can be made easily without needing to go through the cycle of briefing a web designer and commissioning changes. 
• Changes can be made quickly.   News items and special offers are added quickly
• This means that the web site continues to reflect the marketing message. 
• Mistakes remedied as soon as the editor is aware of them. 
• Design standards are enforced, keeping the branding in line with company guidelines.
• The workflow system allows for a two-stage review process to reduce the possibility of errors.
• Costs are significantly reduced over the long term.
• Web site users give greater credibility to a site that is being updated continually.  See the note above.

We have a short movie demonstrating the update process.

We find that users find this a liberating experience, with the ability to grow the site and change it as the business changes or as new ideas are put forward.  The web site is no longer a fixed legacy from fixed point in time, but becomes a dynamic tool for the Marketing Department.

We need an on-line store

We do that too.