Content Management
Our standard content management system (CMS) allows the site editor to change the content and even structure of the web site simply by filling out some on-line forms. The site is changed much more easily and cheaply and therefore kept up to date and fresh. We also provide software to support e-commerce and newsletters.
Benefits of a content management system
To itemise the benefits
- Changes can be made easily without needing to go through the cycle of briefing a web designer and commissioning changes.
- Changes can be made quickly. News items and special offers are added quickly
- This means that the web site continues to reflect the marketing message.
- Mistakes remedied as soon as the editor is aware of them.
- Design standards are enforced, keeping the branding in line with company guidelines.
- The workflow system allows for a two-stage review process to reduce the possibility of errors.
- Costs are significantly reduced over the long term.
- Web site users give greater credibility to a site that is being updated continually. See the note above.
We have a short movie demonstrating the update process.
We find that users find this a liberating experience, with the ability to grow the site and change it as the business changes or as new ideas are put forward. The web site is no longer a fixed legacy from fixed point in time, but becomes a dynamic tool for the Marketing Department.
