This white paper provides a grounding in ecommerce concepts for merchants who are planning to start an ecommerce web site.

Before you start planning your e-commerce project, make sure the following issues are planned out:

• Your project – any specific objectives, timescales and organisation
• Your offering – what will you be selling and why will customers buy
• Marketing – how will the site be marketed
• The web site – how the site will work
• Pricing and handling money
• Other operational issues
• Measuring performance

Thus paper provides a grounding in these issues.  You may also want to download our white papers on:

• Building site traffic
• Ecommerce checklist

Click here to download the pdf file.