Free Content

Providing free content to other web sites is a powerful way to build traffic on the web.  This is how it works:

1. You have some content or some sort of tool (like a special calculator) which other people will find useful.
2. You provide this content for other people to put on their web site for free
3. In order to include the information however they must include a link back to your site.

This is a win-win situation.  The other site gets interesting and useful content which will help keep visitors on their site, and bring them back for future visits.  You get a link back to your site. The link back is key:

• It brings more visitors to your site.  Assuming that the content is in some way relevant to your business then these visitors are more than likely going to be interested in your offering.
• It increases the 'inbound links' factor on your site.  This is important in improving your positioning on search engines.
• It also attracts other webmasters who want to use the content.  Once you have critical mass you will find a multiplier effect where the more sites use your content the more webmasters see it, visit your site and use it.  

For a good listing of free content available today see freesticky.com. 

We have developed several of these programs and are always looking for more:

Currency converter

See http://cconv.textor.com.  This is a very simple and straightforward currency converter that anyone can include on their web site.  There are a number of currency converters around, but the their weakness is complexity.   This is a simple 1-2-3 action to convert an amount.  It fits in-line on the page, about the same amount of space as a banner ad not (as with competitors) in a popup window or frame. 

Bobsguide.com news

Bobsguide.com is the premier source of information on the internet for information about Financial technology.  The site administrators run a news service, both on the site and with a twice-weekly newsletter.  The news is now offered to other sites in the industry.

Financial Glossary

A financial glossary is available at bobsguide.com  which anyone can incorporate on to their site.  The glossary itself is work in progress at present, and any sites that use it will automatically use the current database.   The same software can be used in any situation where an industry glossary is required.