| 13 May 2007:Internet TV |
In this issueFeatured article Internet TVThere have been a number of stories recently about internet TV. It is predicted that the TV will become part of the home network with film downloads and videos on demand as well as broadcast TV. Your set-top box will evolve into a full-blown PC connected to the Internet. Or maybe your PC will just connect to your TV and replace your set top box. Depending of course on the quality of your broadband, videos on the internet are approaching broadcast quality. In fact it won't take much further progress on the bandwidth front before you will be able to watch HD TV on your PC. The new technology is being taken up.
One piece of news you should look out for is www.frontier.tv - an internet TV channel focused on ethical business. Not only are they assembling some terrific content, we are organising their web site. The channel only really works on a PC though - and thereby hangs a tale or two. So what is stopping the BBC or Channel 4 just broadcasting their main channels on the Internet? What are the issues?TechnicalThe technology is pretty much there. It is subject to further development but you can watch passable quality TV on your PC now. There are different technical standards - primarily
However in many ways the most popular player for playing individual clips is probably our old friend Flash. BusinessInternet broadcasting is cheap. If you want a digital terrestrial channel it will cost millions, a cable or satellite channel will cost hundreds of thousands. But the technology for an internet channel will cost you thousands. TV Channels could broadcast their content on the Internet worldwide and not notice the cost. Legal.The technology is there, and the cost is low. The regulatory framework is also light so experimentation is easier. So why are there no mainstream broadcasters on the Internet? The reason is legal. All that content that broadcasters put on the air was produced by someone, and that someone gave them rights to broadcast in a single region. The broadcast rights issue stops them broadcasting worldwide stone dead. This wouldn't be an issue if stations owned all their content like the BBC used to, but the cost of production has made this no longer feasible for a lot of content. Are there solutions to this problem? We will look at this in a future issue. The shape of the marketGiven the low cost and the legal issues where does that leave the market? It leaves it with stations that own their own content which generally means:
There are many Internet TV channels around and they break down into:
Most of the local interest channels are small scale affairs broadcasting from someone's front room. But check out ITV Local - a very interesting development. www.itvlocal.com. I am talking here about something you would recognise as broadcast TV. There are of course many ways of watching video on your PC. We will talk about those next month, but you will find:
IPTV - same technology different issuesWait a minute though I hear that IPTV (Internet Protocol TV) is big business - what is all that about? The same technology that allows you to broadcast over the internet can also be used to route TV programmes over broadband straight from the telephone company facility to the home. It doesn't touch the world-wide internet, so quality is high. This technology is being used by telephone companies to provide a cable service, with a set-top box at the home end of the line - not a PC. The technology is the same but the issues are totally different. From our point of view this is just something to confuse. I suggest we use the term Internet Television to refer to Television over the Internet and IPTV to refer to the cable systems being introduced by telephone companies all over the workd. |
