Measurement

Regular review of  your web site analytics will identify:

• How many visitors you get
• How many times they come to your site
• How long they stay
• Where they come from
• What web site did they come from - particularly search engines
• What keywords they used on a search engine to find your site
• How many left the shopping process before completion and at what stage

This is all vital information. 

Pay per click

We will always include the standard code from Google to drive the Google statistics.  However Google only gives a partial answer.  You need a lot of detail because not all keywords are equal either in the number of click-throughs or the revenue you get per click-through.   

• Someone searching for 'door handles' probably wants to buy some door handles, and maybe locks and hinges as well.
• Someone searching for 'self-lubricating hinge' probably wants to buy a single hinge.

This sort of thing is fairly obvious in this case, but multiply it by hundreds of keywords and you need a proper analysis package. 

We record sales per keyword, and also integrate with the leading analysis service.

Sales analysis

Sales reports will give you information about who is buying what. We provide analyses

• By time, giving sales per day and over a period
• By keywords, both PPC and organic searches
• By product

Completing the virtuous circle

Once the site has been running for a while, sit down with us to review the analytics results and sales reports. 

Complete the virtuous circle by reviewing the original strategy in light of experience.  We always need to be ready to rethink and rework to get the best results from your site.