No matter how good or bad a web site, its effectiveness as a selling tool is going to be limited to the readership.  This paper reviews the current best practice in the area of traffic generation by Search Engine Optimisation (SEO), Pay Per Click (PPC) and other methods.  Topics covered include:

• Sources of traffic
• Search engines
• Site architecture
• Gadgets
• Tools
• Reciprocal links
• Other sources of traffic
• Dos and dont's

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